crit next week - a style tile showing the choices so far logo marks , straplines , mission statements , values , typography , imagery , colours , application from last week

On Figma low vision , use contrast and colour blind testing plugin to test brand colours and aim for a AAA rating score.

Interface inventory

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what to include , in what order , what content/ imagery, is info better as text or a diagram , text to include? imformative /for tone , any additional details / links.

What is the USP / Purpose of the brand?

What problems are we trying to solve?

Write a mission statement for your brand. This should succinctly summarise what you are all about

small steps become big things

use lorem ipsum to create text as first drafts for text boxes on webpage