We looked at Brand touchpoints and how they are the various interactions and points of contact that customers/users can have with a brand throughout their journey. These touchpoints can occur through different channels, both online and in the real world, and play a crucial role in shaping the overall brand experience.

These can be in forms such as:

• Flyers
• Product Packaging
• Webpages
• Business Cards
• Social Media Channels
• Clothing
• Vehicles - Company car
• Apps
• Posters

and many more such as shown in the diagram below:

These touchpoints can help to create a consistent and memorable brand experience for customers and can increase the likelihood of brand loyalty.

Creating Touchpoints for our Brand: